Yeah, it’s not necessarily straightforward. There are various chipsets on motherboards and that can vary by which features the motherboard has and who they source their chips from.
In a traditional PCs, there are two main chipsets, the northbridge and the southbridge. The northbridge normally contains a memory controller that talks with the memory, an AGP connector, and a link to the southbridge. The southbridge can contain integrate stuff like audio, networking, serial connections, IDE connections, etc. and talks with the PCI bus.
Athlon 64 systems use a slightly different setup since the memory controller (typically found in the northbridge) is integrated into the CPU itself. This increases the bandwidth and lowers the latency. So, these systems don’t have a traditional northbridge but still have the southbridge.
So, different chipset companies may add extra features to their “chipsets” to make them more interesting. Some mobo manufacturers may use different north and south bridge chipsets depending on what they’re trying to offer. Some brands offer better performance, more features, or integrated options (like sound/video). Other brands may skimp on the frivolous stuff and just offer a no-features but very stable board.
So, it does normally make some sort of difference in which chipset you get. So, it pays to research this stuff before buying especially since there’s so many different brands and models.