I think “cheap” is the key word there. As nice as it is to build products that look and feel substantial, there is a good portion of the market that doesn’t want to plop down good money for a device that’s very likely to get dinged, scratched, dropped, or otherwise damaged. There’s a big number of companies (Vaja, Waterfield, etc) selling iPod cases because people don’t want their units damaged. But what’s the point of a beautiful gadget if it’s shrouded all the time? Sometimes cheaper and inexpensive really is better…